Environmental Analysis Essay

As a way of promoting Skoal, the company utilizes print advertisements in magazines whose readers are 85% adults. Aside from this, the company also uses one-on-one events as a way to let the clients know more about Skoal and try out its products. Skoal’s promotions includes reach-out advertising, and it includes a very, very successful direct mail program that we have been running to adult smokers. In 2006, the company mailed to about 2.5 million adult smokers with a series of coupons and product information about Skoal and its products and have been very, very successful in converting about 5% of the people that we mailed to, to actual ongoing usage of moist smokeless tobacco products. (UST 2006 Analyst and Investor Conference) In addition, the company also has its own company website (http://www. ustinc. com/) and product website (http://www. skoalbrotherhood. com) that can be used as a tool for customers to access information about the product and the company 24/7. The product’s unique selling point is that it is the only smokeless tobacco that offers several flavors, cuts and pouches. In its advertisements, Skoal sports the tagline â€Å"A pinch better. † Skoal wanted to position to itself in its main target market’s mind as â€Å"the preferred way to experience tobacco satisfaction† – a vision that positions the company not as a smokeless tobacco company, but as a tobacco company whose consumer universe is all tobacco consumers. (UST 2006 Analyst and Investor Conference) Pricing The company utilizes the prestige pricing strategy and this is congruent with the image the brand is trying to project. Since Skoal is the only smokeless tobacco that offers a variety of flavors, cuts and pouches, it is only right for them to charge a price premium to maximize their profits. Over its course of business, Skoal has undergone through several price changes. However, for the entire year of 2006, the company has not yet raised it prices. Murray Kessler, manager of Skoal said â€Å"Prices per can depends on how much we spend on the promotional front and it depends on what we do with the competitors. † (UST 2006 Analyst and Investor Conference) So far though, the company does not see the need to raise prices. Comparing Skoal to other brands, it charges much higher prices as compared to competitors like Couper, Cougar, Gold River, and Grizzly but there are a few brands like Hawken and Kodiac whose prices are higher than Skoal. Sister brand Copenhagen charges the same price as Skoal. Distribution Skoal products can be purchased in several websites online and also several retailers. The company uses extensive distribution channels and which became an edge for Skoal. UST’s long-established brands distributes through tens of thousands of small retail outlets, and the unwillingness of major tobacco companies to enter this market (due to the poor image and social unacceptability of the product) have made UST’s market position unassailable. (Industry Analysis 7) The company does not operate any retailing stores but instead relies on third party retailers to get their products to their target markets. So far, Skoal products can be found in the United States and some parts of Canada but the management is eyeing Eastern Europe as an opportunity to expand Skoal internationally. Conclusion Skoal has been successful in implementing its strategy. Currently, Skoal belongs to the top of mind awareness of its target market when it comes to smokeless tobacco with it capturing 78% of the market together with its sister brands. In order to maintain this position, further significant investments in advertisements, branding, and promotions must be undertaken.

Rating Systems for Films Essay

Movies have been around since the 1890’s for entertainment, artistic brilliance, enlightenment and historical record. During that time period parents would take their children to the movies they thought were rated PG but found content in the films to adult for their children’s eyes and were outraged. Then later on different religious groups started protesting cinemas due to their explicit content full of sex and violence. So avoid censorship picture producers had to form their own rating guidelines. Motion Picture Producers and Distributors Association of America In the early 1920’s filmmakers began to realize that the clean movies they were producing no longer interested America so they began adding more sex and violence into their movies. In 1922, the presidents from major motion picture studios which were Samuel Goldwyn, Louis B. Mayer, Jesse Lasky and Joseph Schenck made the Motion Picture Producers and Distributors Association of America to stop censorship from the government, rating and safeguarding the movies that were made. The portrayal of sex and violence in cinema began to threaten the morality in America, in the 1930’s Motion Picture Producers and Distributors Association of America made a strict set of guidelines called the Production Code, which followed movie content for two decades (Doherty). â€Å"The Production Code stayed in place and was reasonably effective for the next 30 years or so until it was replaced by the rating system we have today†. (Censorship in Hollywood) Moviemakers had to tailor their films to fit the requirements of the production code or have their movie banned from being played. Since the Motion Picture Producers and Distributors Association of America wanted to self-censor all movies that were made, they had to submit all movies made for approval before they were distributed. In 1945, the creator of The Production Code, William hays was succeeded from the role of president by Eric Johnson. During Johnson Presidency he â€Å"added to his mission the promotion of American films, which were gaining in popularity overseas in the post-World War II era.†(MPPA) Later Johnsons changed the organization to â€Å"The Motion Picture Association of America.† Then when Johnson died the MPPA’s presidency was empty for about three years. In the late 1960’s cinema  started to change. New types of filmmaking and filmmakers from different countries started to take place in America. Since America started expanding the society’s freedom and the way of life, the MPPA’s strict self-regulation censorship wouldn’t last. In 1966, Jack Valenti was named MPAA President and many revisions were made to the Hays Code since America was changing social mores. Jack Valenti â€Å"founded the voluntary film rating system giving creative and artistic freedoms to filmmakers while fulfilling its core purpose of informing parents about the content of films so they can determine what movies are appropriate for their kids.†(MPPA) Now the MPPA gets the help of multiple parents to see which content fits in each category. What each rating means Each movie is rated and put into one of the five different categories depending on what content is being portrayed in each different film. Films are even sometimes labeled under the â€Å"Not yet Rated† category because the MPPA has yet to rate the film. â€Å"G- General Audiences. All Ages Admitted† means it contains no type of language, nudity, sex, violence or anything that would offend parents of young children. â€Å"PG — Parental Guidance Suggested. Some Material May Not Be Suitable for Children.† Means that it should be looked over and approved by parents before letting their children attend. There may be some content with brief profanity, violence and or nudity. There’s no drug use and minimal themes call for parent supervision. â€Å"PG-13 — Parents Strongly Cautioned. Some Material May Be Inappropriate For Children Under 13.† Means parents should determine whether or not their children under 13 should view this movie. There may be violence but not realistic. Minimal language and drug use and there may be brief nudity but nothing sexual. â€Å"A PG-13 motion picture may go beyond the PG rating in theme, violence, nudity, sensuality, language, adult activities or other elements, but does not reach the restricted R category†(MPPA) â€Å"R — Restricted. Children Under 17 Require Accompanying Parent or Adult Guardian.† Means it may include adult themes, language, intense violence, sexually-oriented nudity, drug abuse and other graphic content. Children under than 17 not allowed and parents are advised not to bring their children. â€Å"NC-17 — No One 17 and Under Admitted.† Means no one under 17 admitted. Parents consider this movie to adult like. The content is only  appropriate for adult audience. Studies from Harvard University of health show that the MPPA allows more violent and explicit content then they have before, saying that â€Å"movie raters have grown more lenient in their standards.† (Waxman) The study shows that MPPA ratings have vague and confusing descriptions on what content is actually showing. Some of the ratings depending on content still haven’t changed â€Å"a movie rated PG or PG-13 today has more sexual or violent content than a similarly rated movie in the past.† (Waxman) Movie ratings changed depending on what society views as acceptable content in each rating. For example, â€Å"Disney’s 1994 movie †The Santa Clause† was rated PG, while the 2002 sequel, †The Santa Clause 2,† which had comparable content, was rated G. (Waxman) Rich Taylor, a spokesman from the MPPA says that â€Å"the standards for judging acceptable depictions of sex and violence in American society were constantly changing, and that it would not be surprising if that changed for movie ratings as well.†(Waxman) Overall the rating system was made to avoid censorship from the government and for the MPPA to have freedom to rate their movies. If it wasn’t for the outraged parents and all the protesting against cinema the rating system might not have been the same. Though the current rating system today allows more sex and violence into PG and PG-13 movies it’s only based on the judging system from society. â€Å"Motion Pictures and Their Impact on Society in the Year 2001.† MIDCONTINENT PERSPECTIVES: Midwest Research Institute Kansas City, Missouri. April 25, 1978. Web. December 9th 2012 The Numbers Guy. â€Å"Let’s Rate the Ranking Systems of Film Reviews† Wall Street Journal. January (2009) Web. December 9th 2012 Tickle, Jennifer, etal. â€Å"Tobacco, Alcohol, and Other Risk Behaviors in Film: How Well Do MPAA Ratings Distinguish Content?† December, 1 2011. Web. December 10th 2012 Waxman, Sharon. â€Å"Study Finds Film Ratings Are Growing More Lenient† NY Times. Web July 14th 2004 December 9th 2012 Wilson, Barbara J. â€Å"What’s Wrong with the Ratings† 2002. Web. December 13th 2012

Scientific Management was the product of 19th Century industrial Essay

Scientific Management was the product of 19th Century industrial practices and has no relevance to the present day. Discuss - Essay Example Referring to Murugan (2004), scientific management is a systematic and thoughtful approach to the job of management which applies the scientific methods of study and analysis to the problem of management, while using scientific approach of techniques to improve efficiency. This approach was based on the four main principles as developed by the earlier pioneers ; it included developing a science of work, scientific selection and training, educating workers and managers in the benefits of scientific management, equal division of responsibility, maximum output and finally specialization and collaboration between workers and managers (Admin, 2011). The modern form of management has been inspired through the social, economic, technological and legal importance attached to a firm or business. Modern management has blown out the significance of scientific management by introduction of reliable concepts which step further away from the classical management thought. Modern management employs empirical, decision theory, social, quantitative management, system management and contingency approach schools of thoughts, which create easier and flexible methods to handle differences in behavioural changes of the work force, and the demanding tasks in the working environment. Globalization: Pioneers of scientific management in the 19th century focused their attention on a particular area of production in manufacturing industries. The science of work carried out rotated within the industry hindering its application on the wider scope. Today, modern management operations have focused on broad concepts of management without limitations to its application on a variety of work environments, both local and foreign. Geographic boundaries are no longer barriers to management, even as organizations are increasingly been set up in different regions. Every business outside there has a mission to make profits in the common markets; the managers and other leaders in an organization will exp erience similar challenges inline with their job, not unless it can be able to sustain a comparative advantage over other competitors in the market. Modern management has extended to international co-operations which require managers to have a strategic plan in coordinating the functions and activities at different platforms. The scientific concept is primarily applicable to production operation of industrial engineering more than the general management, restricting its applicability to serve functions (Murugan 2004). Following the modern system’s approach, â€Å"management is expected to perform maintenance and adaptation functions† emphasizing on the interrelationship and interdependence among various activities of an organization (Murugan 2004, p.66). As organisations spread out across the globe through branches, their management complexities become difficult to monitor, requiring new faces to shape current practices in management, and solve different forms of crisi s as managers also take a new direction in the way they carry out their jobs. Though the entire large system is sub divided into manageable sub systems, all of them must be in balance with each other to ensure harmonization. The open system is ready to adapt new changes from the environment that is affected by different instabilities around the globe. Technology: Jobs today differ from the old method of manual practice. Businesses and organizations

Affect Social Network and Technology in Our Life Research Paper

Affect Social Network and Technology in Our Life - Research Paper Example In this research text, three articles will be evaluated on their mode of expressing the effects of social networking on our lives in which most of them highlight communication and socializing as being the most affected aspects of human life. Quan-Haase’s (2012) book provides both positive and negative aspects of technology and social networking as they affect human lives. It evaluates both sides of the issue, addressing what technology and social networking adds or deducts from our lives. On the positive note, it states that these two have reduced the social constraints caused by say geography, distance, and schedule in which case they enable the world to function like a small town where talking to anyone around the world is so easy. The internet has become a social tool for communication as there are emails, instant messengers, and distribution lists amongst others. These, unlike the traditional means of communication, enable one to expand their friend circles faster, make coordination easier, bring strangers together and all these come readily at a reduced cost. To support this, she defines a study conducted in Australia which suggested that the people who lived before television was available were less sociabl e. On the other hand, she evaluates the negative aspects of the same, adding that depending on use, these two can be hindrances to socializing. To support her argument, she give examples such as how an adult can spend hours during a weekend sitting down and just scrolling through their computers, consuming time which could have otherwise been used for one on one engagement with real people. They suggest that people should cut down on their use of technology and social networks so that they do not replace what should be done naturally. According to Rozenblum & Bates (2013), social networking and technology have contributed greatly

Entry into Foreign Market Essay Example | Topics and Well Written Essays - 1500 words - 1

Entry into Foreign Market - Essay Example ays emphasis on four important areas: a) The question of value: Whether the resource of the company is sufficient to exploit an environmental opportunity or be able to neutralize an environmental threat (Chapman, 2011). b) Question of Rarity: Are the resources of the company presently controlled by other small competing companies (Chapman, 2011). c) Question of Imitability: Do the companies face difficulties in cost advantage in developing or obtaining it (Chapman, 2011). d) Question of organization: Have the policies and procedures of the company organized systematically to support the exploitation of valuable, rare and expensive to imitate the resources (Management Mania, 2013). The evaluation of various resources of CIC would be as follows: Tangible Financial CIC is one of the most profitable drilling equipment manufacturers which have successfully completed various drilling projects for the renowned companies of varied nations. Physical CIC has made a strong presence with the man ufacturing of 80 brands in more than 300 locations around the world. Technological The company has installed state of the art machineries and control equipments meant for oil drilling, control instrumentation and various other process operations. Organizational The company has developed in built effective strategies meant for its various onshore activities in ultra deepwater discoveries (Cameron, 2013a). Intangible Resources Human Presently, CIC boasts of a diverse workforce with more than 27000 employees globally. Innovation & Creativity One of the major objectives of the company is to design leveraging tools which lessens the burden of extracting crude oil onshore and offshore. Reputation The company has been successful in drilling and compressing activities without hampering the... Presently, Myanmar is facing various kinds of social and economic tensions, which have hampered the national unity of the country. This has led to a major downfall in the economic development and decrease in various economic opportunities. 90 percent of the population follows Buddhism and the cultural and social values are based on Theravada Buddhism. Gender biasedness is also prevalent to a large extent in the Myanmar society (BEWG, 2011). The country has been facing severe challenges because initially, it was under the control of the military regime, which has compelled the people to adapt to a particular lifestyle. Firstly, the management of CIC should understand and analyze the cultural variations in Myanmar which will help the company in studying the attitude and behavior of the common people. Secondly, the company should adopt several techniques which will help in understanding marketing dynamics and also adjust to it accordingly. Modeling techniques like Delphi methods will he lp in assessing the market requirement and developing strategies accordingly. Finally, the company should adopt a clear communication model which would help the employees to understand the importance of work ties over cultural ties and also provide clear instruction process. After assessing the current scenario in Myanmar it is advisable for CIC to opt for subcontracting techniques (WiseGeek, 2011).The subcontracting technique is a type of job contract, which will help in outsourcing certain type of work to other companies (WiseGeek, 2011).

Managing Strategically in The Public services Essay

Managing Strategically in The Public services - Essay Example This research will begin with the statement that the traditional model of administration was criticized earlier for its inward focus and short-term perspective. Both of these shortcomings have altered with the advent of public management, and the public sector now shows more concern with longer-term strategy than ever before. The strategic perspective considers the organization in its external environment; it aims to specify clear goals and objectives; it attempts to move away from routine management tasks to consider, in a systematic way, longer-term considerations of the very future of the organization. The strategy addresses ‘a crucial concern; positioning the organization to face an increasingly uncertain future. The traditional model missed out on the longer-term perspective and, by being preoccupied with process, often forgot there was a larger purpose, an overall goal, for any public organization. Using strategic concepts in the public sector is one way to address these shortcomings. Applications of strategy in the private sector are obvious enough, with considerable advantages resulting from looking a the long term and the external environment, rather than always considering more immediate internal problems. Normal management processes may be adequate for ordinary operations but it is also necessary, from time to time too, reassess the fundamental reason why the organizations exist, what it is trying to do and where it is going.... Strategic planning in the public sector is a phenomenon of gthe early 1980s, significantly later than its development in the private sector. Strategic management was also adopted but again followed the private sector with a gap of some years (Hughes 136) However strategic planning and strategic management are private sector concepts and it cannot be taken for granted that the ideas will work in the public sector. There are more problems and constraints compared to the private sector . Nutt and Backoff argue that strategic managers in the public sector 'should be wary of using private sector approaches that assume clear goals, profit or economic purposes, unlimited authority to act, secret development, limited responsibility for actions, and oversight through market mechanisms that signal financial results' and in public organisations 'many of these assumptions are not valid' in Hughes p136 Bozeman and Straussman argue that there are three major features of a strategic approach: defining goals and objectives, developingan action plan that meditates between the organisatin and the environment and designing effective methods of implementation'. (1990 in Hughes 137) The Bryson model (1988) is a strategic planning model derived from the private sector, but with some variations to allow for the public sector context: initiating and agreeing on a strategic planning process identifying organisations mandates clarifying organisation mission and values assessing the external environment (opportunities and threats) Assessing the internal environment (strengths and weaknesses) Identifying the strategic issues facing an organisation Formulating strategies to manage the issues; and Establishing an effective organisation visionf or the future In Hughes 138 The next

Vitamin Essay Example | Topics and Well Written Essays - 1250 words

Vitamin - Essay Example btain vitamins was from eating the right balance of the right food containing exactly the right about of which vitamins you needed, a process that was difficult and not always exact. However, now we can take vitamin pills to make sure we receive all of the vitamins we need in order to be healthy. These vitamin supplements allow us to receive the right amounts of all the vitamins out body needs, and allows us to stay healthy without having to eat more food than we really need. Vitamins are very important to our body, and we need to be sure to take the right amounts of the vitamins we need. Eating fruits and vegetables can make up most of these vitamins, which are already part of a healthy diet. Vitamins are important nutrients that our body needs in order to survive. These nutrients work with our body to help several of our body’s functions work properly, and help many of the different reactions that take place inside the body. Without these important vitamins to help start, or even sometimes end these reactions, our body would be left with no outlet to which conduct these important reactions. Vitamins are important in many chemical reactions that take place inside the body, such as the extreme importance of Vitamin K in the bodily process that leads to blood clotting. (http://en.wikipedia.org/wiki/Vitamins). In the past, vitamins were only originally let into the body by food intake. This means that a person only received the vitamins that they needed directly from the food they ate. However, foods have different balances of vitamins, so if you change your diet or are eating the improper amount of certain foods, you could end up with a huge vitamin deficiency and not be healthy. This can lead to adverse effects in the human body, and eventually â€Å"Disease caused by a deficiency of fat-soluble vitamins (A, D and E) has always been rare. Levels of water-soluble vitamins (all B-vitamins and C) can become deficient state in the body in a matter of days (hours in

Foreign Policies Japan Essay Example | Topics and Well Written Essays - 2000 words

Foreign Policies Japan - Essay Example We then conclude that such an investment scenario does exist in Japan and give recommendations for the investment. Japan was a much maligned nation during the World War II (WW2) and prior to that. It was only after the end of WW2 did Japan began to consolidate its economic progress more seriously. Although the bombing at Nagasaki and Hiroshima did bring the WW2 to an end, the economy of Japan was shaken to such an extent that it had to restart from scratch. From the formation of its constitution, in 1947,1 Japan it has made rapid strides in the field of science and technology. With the current scenario on globalization of economy and with many countries opening up, the world economy is poised for a rapid change. Before we embark on the current scenario let us delve into Japan's past to see how Japan became a global power. It is widely assumed that the promulgation of Charter of Oath in 1868 2 provided the impetus for the growth of modern Japan. The then Meiji emperor emerged to be a major unifying factor promoting a series of radical reforms aimed at improving the conditions of Japan. 3 The Meiji rulers emphasized on improving the basic infrastructure of Japan and strengthened their foreign policies with the US and other European countries. These reforms laid the foundation for Japan to emerge a global power in subsequent years. The emergence of WW1 saw Japan b... 4 The interim period between the two World Wars saw Japan go through a major political upheaval and the economy was in shambles. Nevertheless the Japanese export increased despite the Depression in the US. 5 The WW2 saw, once again the emergence of Japan was a major military power. The atomic bombings reduced Japan to shambles and the Japan surrendered to the mighty Allied Forces on 2nd September 1945 on board the U.S.S. Missouri in Tokyo Bay. 6 "Throughout the postwar period, Japan's economy continued to boom, with results far outstripping expectations. Japan rapidly caught up with the West in foreign trade, gross national product (GNP), and general quality of life. These achievements were underscored by the 1964 Tokyo Olympic Games and the Osaka International Exposition (Expo '70) world's fair in 1970." 7 Foreign policy of Japan Major foreign policies were drafted in Japan as early as mid-nineteenth century until the Tokugawa seclusion 8 was breached by the US Navy in 1853-54. This prompted the Japanese to embark on a policy of rising on par with the Western economy. "Beginning with the Meiji Restoration of 1868, which ushered in a new, centralized regime, Japan set out to "gather wisdom from all over the world" and embarked on an ambitious program of military, social, political, and economic reforms that transformed it within a generation into a modern nation-state and major world power." 9 In 1952, Japan became a sovereign nation and wanted to pursue economic goals and establish itself as a peace loving nation within the world community. These were the initial foreign policy goals during the early 50's. Gradually, with the passing of the Cold War era, the Japanese concentrated on its economic goals rather than

The Great Gatsby Essay Example for Free

The Great Gatsby Essay Chapter 1 The narrator and one of the top-two main characters is Nick Carraway. He is a mix of narrator and author of the book. The first thing you encounter in the book is Nick commenting on himself. He characterizes himself as a very highly moral and highly tolerant person. He briefly mentions the hero of his story, Jay Gatsby, saying that Gatsby represented everything he scorns, but he will exempt Gatsby from his usual judgments. The actual story begins when Nick arrived in New York, this in year 1922. He moved there to work in the bond business and rented a house on a part of Long Island called West Egg. Here are some major differences between the place West and East Egg. West Egg is a place for the ? new? rich, those who have made their fortunes recently. The houses are in totally different sizes. Nick’s house is small and poor of taste while Gatsby has a giant mansion. East Egg on the other hand is conservative, aristocratic and noble. Nick is unlike his neighbors, is not lack of social connections and noble pedigrees. He graduated from Yale and has lots of connections on East Egg. If we take a few steps forward in the book, we are in the middle of a dinner on the East egg. Nick is at his cousin’s place, Daisy Buchanan. Daisy is married to a man named Tom Buchanan. Daisy seems to be very calm, but superficial and hides behind her proper shell. Tom is a powerful figure, dressed in riding clothes, greeting Nick on the porch and all that. This meeting will also be the first time Nick meets Jordan Baker, his future-flirt. There is never a very big focus on the Jordan and Nick romance even though it’s close to the main character. When Nick gets home he sees a very handsome young man standing in the lawn with his arms reaching towards the dark water, Gatsby. Nick is trying to understand what he is reaching for, but all he can see is a distant green light that might mark the end of the dock. Chapter 2 I found some parts of the book lengthy and not particular eventful and unfortunately chapter 2 was one of them. Basically two things happened. You get to understand the talent to create symbols Fitzgerald, the author, is. One example is a couple of eyes on a billboard in a gray valley halfway between West Egg and New York City, where ashes from New York were dumped. This valley is symbolizing a poor part of the population, the and the eyes could be seen as God or something powerful, since later one important incidents will occur under the watch of these never blinking eyes. The second event takes place on the fourth and final setting of the novel, which is New York City. Tom brought Nick here along with Tom’s lover, Myrtle Wilson. Tom takes Nick and Myrtle to an apartment he keeps for his affairs. Here they have an impromptu party. Nick claims this is the second time in his life he gets drunk and finds the party very vulgar and tasteless, but even though is too fascinated by it to leave. He also realizes during the party that Tom do not feel any regret to be with another woman. Chapter 3 The main reason why Gatsby is so famous around New York is that he throws amazing parties every weekend at his mansion, to which people long to be invited. One day, Gatsby’s chauffeur brings Nick an invitation to one of these parties. Nick takes the short walk to Gatsby’s house and joins the party, feeling somewhat out of place amid the crowd of overjoyed strangers. It does not take long until Nick notice all the rumors going on about their host – no one seems to know the truth about Gatsby’s wealth or personal history. Some say he was a German spy during the war, a graduate of Oxford and the he once killed a man in cold blood, no one really knows. His parties are absolutely insane and almost unbelievably luxurious. Guests marvel over his Rolls-Royce, his pool, his beach, crates of fresh fruit, buffet tents, a live orchestra playing under the stars and liquor flows freely. Nick meets Jordan at the party and while the other guests get more and more drunk, they begin to wonder where Gatsby is. At midnight Nick and Jordan go outside to watch the entertainment. They sit at a table with a handsome young man who says that Nick looks familiar to him: they realize they served in the same division during the war. The man introduces himself as none other than Jay Gatsby. Nick becomes increasingly fascinated by Gatsby, who seems very elaborate and formal and has a habit of calling everyone ? old sport?. He notice that Gatsby does not drink and that he keeps himself separate from the party, standing alone on the marble steps, watching his guests in silence. The remainder of the chapter is basically about Nick’s everyday life. How he works in New York, meets women and so on. Nick follows an advice he got from Daisy and Tom – which is to date Jordan Baker. Jordan, who is a professional golf player, is regarding to Nick dishonest, selfish and cynical but he is attracted to her vitality nevertheless.

Art Gallery Review Essay Example for Free

Art Gallery Review Essay I went to the Erotic Heritage Museum in Las Vegas, located on 3275 Industrial road (major cross-street Desert Inn) which opened in August of 2008. At the museum it holds, erotic art, exhibits, different timelines and a lot of illustrated history of erotica. There were many tasteful pieces of artwork, whether it be painting, magazine covers, posters, figures, and sculptures. I was also very excited to have actually seen the piece called â€Å"Venus of Willendorf† that is featured in our book on page 164. I took my time looking at all the different pictures to see which I would choose from to write about. Then I observed one, it was untitled, made in 2008 and the artists name is Fang. I did research on the artist and did not find much on her other than the fact that she is called â€Å"The ugly artist†. Fangs paintings have a BDSM feel for them and use acrylic on canvas. The particular picture I seen was of two beautiful women, one was dominant and the other a submissive. Both women had contour lines to show their figures off. Most of the colors were very vivid and had high intensity in it. The dominant woman wore a under bust patent leather type of corset with attached panties, and matching knee high stiletto boots. The submissive was totally undressed except for a shiny red o ring posture collar. The dominant woman had spider web tattoos on each shoulder that a spider connected to underneath her neckline. Both women had beautiful long flowing lines of black hair, with blue highlights. Bright red lipstick on both women and dark smoky eye makeup. The dominant woman’s facial expression was of confidence and superiority, while the submissive woman looked upwards as if to gain a sense of approval. The second picture that caught my eye was in the elevator going to the second floor. It is called â€Å"Love is an elevator†. It was a photograph on canvas and was done by a man named Richard Rasner. This picture was like a grid pattern due to the elevator setup and was very low intensity on the colors. It was mostly different shades of browns and light brown with hints of red. The picture was taken of the inside of an elevator with a female standing in front of a mirror that was inside the elevator with the door open as she looked back at the opening. She was gorgeous and seductively staring as if she was trying to lure someone into the elevator with her. She wore black lingerie and thigh high stockings. The painting was donated a year after the opening of the museum and didn’t have much more information. I did find out the same title â€Å"Love is an elevator† is a song by the rock band called Aerosmith. Another lovely painting I was drawn to on the second floor of this huge museum was by Fried Pa’l. He is known for painting beautiful nude women with oil on canvas. The colors of this piece are neutral, and low intensity browns throughout most of the painting. It shows this beautiful, confident, yet flirty woman lying on a neutral colored background of saturated colors. Her figure has contour lines to define her body shape. She has pale colored skin, light pink nipples, light golden brown hair which she has one of her hands in. Her makeup colors are turquoise eye shadow, and coral colored lipstick. Her expression says to me â€Å"I know I am beautiful, and you desire to be with me†. Even though you said to only do three I saw another picture definitely worth writing about. It was simply painted pink and white with acrylic on canvas, no title and not signed. However it was donated to the museum by Ron McCallister when he passed away. Ron McCallister was Walt Disney’s best friend. If you look at the pictures Walt Disney has done, he always puts light bubbles everywhere in his art and you can tell his brush strokes. He wasn’t the best artist and this picture definitely could be his work. It was a picture of a pink male penis on the left of the painting and on the right was of an open mouth with the tongue on the tip of the penis. This is said to be the only erotic art Walt Disney has ever produced because he knew his best friend was into erotic art. Overall my experience at the Erotic Heritage museum was very pleasant, nothing too distasteful. I found this place to be comical, and a great place to get knowledge about sexual behavior. There were many different pictures and news clippings, and information on the erotica. There were lots of statues and old art showing different cultures views on sex. There were different views of women’s vaginas on the walls and also homosexuality views as well. I also saw the first â€Å"vibrator† as we call it today but back then it was the fifth electronic appliance. I enjoyed all of the art that I reviewed about for all the uniqueness of it overall. Throughout the whole two floors of the museum I was not disgusted by any of it mostly because I have a very open mind and think â€Å"outside the box†. It all was displayed very well throughout the museum and all of the staff was very helpful.

Ethical Issues In Photojournalism Media Essay

Ethical Issues In Photojournalism Media Essay Photojournalism is an easily neglected aspect of journalism. It is a particular form of journalism, which includes the gathering, editing, and presenting of news material for publication, in order to tell a news story. We have to ask ourselves, what does a news photograph indicate to its audience and how is it interpreted by the news audience? It was once stated by Hall (1981) that photographs are often seen as literal visual-transcriptions of the real world. Although, it can be argued that photographs can reveal the journalists bias and are sometimes not always seen to be ideologically neutral. However, this does not mean that photographs, are additionally mediated compared to other components of news discourse. News photography can raise certain ethical issues, such as taste and decency, intrusion, etc. According to Bersak (2006) With great power comes great responsibility. Responsible photo journalism means adherence to a standard of ethics. Additionaly to this, photographs are said to have close links to claims of objectivity, which I will later go onto examine in more detail. I am going to study how World Press journalists, best strike a balance between good taste and the need to convey the realities of violent conflict and the ethical issues within this. I have taken the photographs from the first, second and third place of World Press Photo gallery for the year 2010, in the category of general news. I thought that taking the photographs from this website was appropriate as they focus on delivering a narrative to the viewer. The company is also worldwide and captures pictures from all over the world, which I think is interesting as this broadens the possibility of narrative. I focused on the year 2010, as this obviously contains the most up to date photographs of violent conflict. The first photograph I have chosen to look at was awarded 1st prize singles award by Kent Klich, Sweden. The photo is taken from the Gaza photo album and shows light entering a hole in the roof of a room. The blurb next to the photo explains that the hole was caused by a tank shell in Tuffah, northern Gaza. The family that lived in the house fled during operation Cast Lead, the Israeli attack on Gaza that began at the end of December 2008. Mohammed Shuhada Ali Ahmed, 39, had gone back to fetch clothes for his children and was killed when the shell struck. The second photograph I have chosen was awarded 2nd prize singles award and was by Carlos Villalon, Chile, Redux pictures. The photo features a youth lying dead in a pool of his own blood. The blurb next to the photo explains how it was taken in Madellin, Colombia on 27th September 2009. President Alvaro Uribe has moved successfully against drug cartels in recent years, but as international traffickers left Medellin, their place has been taken by gangs fighting for control of the local drug trade. Violent deaths in the city doubled in 2009, often related to clashes between drug gangs, but sometimes involving innocent bystanders. The third photograph I have chosen was awarded 3rd prize singles award by Rino Castelnuovo, Israel, for the New York Times. The photo features a Jewish man throwing wine at a Palestinian woman. The blurb next to the photo explains how the attack was before a Purim parade in the West bank city of Hebron on 10th March 2009. Purim is an annual Jewish festival with celebrations that include feasting and drinking. Hebron is divided into two zones. In one, under Israeli security control, several hundred Jewish residents live among tens of thousands of Palestinians. Tension between the communities is expressed in acts of harassment and provocation from both sides. All three of the photographs briefly discussed above have been published whether it in a book or a newspaper, for the public eye to consume. The pictures convey an urgent global issue such as violent conflict, which is a true reflection of the world we live in today for some. It would be safe to suggest that the photos discussed, use modern photography, in a very powerful way to portray three different narratives. All of these photographs are used by their publications as a shock tactic, to make the public aware of the realities of violent conflict, whether the photos hold good taste or bad. A main concern is, although, the photographs are the realities of violent conflict for some, the photographs do raise huge ethical issues.This is due to the dissemination of controversial images, and along with this comes many unanswered questions. According to Franklin (2005) When news reporting, it is a journalists professional obligation to be ethical. Meaning basically it is a journalists own commitment to be ethical. Most journalists in Britain today are ethical STUDY 88888 Journalists follow ethical guidelines due to a number of reasons such as to cover themselves ethically, in order to avoid being sued by an organisation or person/s, not to cause damage to their reputation as journalist etc. In Britain, journalists generally tend to follow the National Union of Journalists ethical guidelines, and the first point on it states A journalist has a duty to maintain the highest professional and ethical standards. According to Bersak (2006) The ethical framework a photograph holds has evolved over time, influenced by such things as community values and it is continually developing today. Although, we do have to take into account that not all countries follow this guideline and they can vary. An example of where the journalist may not have been ethical is in the second photograph, of the youth lying dead. Is this right or wrong to show this picture, just to try and accomplish a sensational news story, and thus boosting the circulation of sales of the publication? We have to take into consideration that this youth is a son to someone, how would they feel about this photo? The fact that is has been widely published by Redux pictures (an independent commercial and editorial photo agency, used by publications) would his family have wanted that? Would the youths family have allowed the photograph to be published, to convey to the world the realities of violent conflict? Can World Press Photo justify this journalist taking this photograph? Is it in the public interest to show this photo, or could it be subjected to invasion of privacy? According to Franklin (2005) public interest is the need for information to be published to benefit society. The youth is dead, should he not be allowed privacy at this time and die without being photographed, surely the need to convey the realities of violent conflict cannot be that great. Sometimes in photo journalism, ethical guidelines are broken to represent the true horror of a subject. However, the photograph could offend others and could be the subject of bad taste. It was said by Emery and Smythe (1995) Violence and tragedy are staples of journalism. If it bleeds, it leads, is a popular, unspoken sentiment in many newsrooms. The reason for this obvious incongruity is that a majority of viewers want to see violent pictures, but through gaps in the fingers in front of their face. In an overview of this, journalists should ensure that photographs that display gruesome images (like the photograph of the youth) are really vital, in order to inform the news reader. Journalists, frequently refer to the explanation for using such gruesome photographs as a way to inform the public of the risk, which in this case would be the realities of violent conflict. Personally, I think it is in the public interest to let the public know the realities of violent conflict, however, I do not think this photo is appropriate. If the parents gave Redux permission to go ahead and publish it, I think I would be more accepting of the photo. I think the fact, he is only a youth as well has a part to play, it highlights the fact that he was more vulnerable and thus, maybe why he was attacked. Whose interest is it in to see this poor youth dead and what benefit does this bring to the public, no ones. I think there are other photographs that could have been used to convey the realities of violent conflict, which could have the same affect on the news reader. I do not believe the journalist has tried his/her best to strike a balance between good taste and the need to convey the realities of violent conflict at all. Another interesting point to make is that, although, the photographs convey the realities of violent conflict for some, the photographs hold no objectivity. This is a recurring issue that is often questioned in todays society, should the journalist hold neutrality? Quill (1996) who supports this view states I believe that the journalist should have objectivity, when reporting, they should give all sides a fair hearing. An example, whereby the photograph holds no objectivity, is the third photograph of the Jewish man throwing wine over the Palestinian women, as this is not showing a neutral point of view at all, and in fact conveys that the Jews were the ones in the wrong, the aggressors in this violent conflict, which may/may not have been the case. According to Emery and Smythe (1995) Media critics and viewers question the use of gruesome images and visual messages that perpetuate negative stereotypes of individuals from various multicultural groups. Although, Vistens (1992) argues with this and states journalists do not take sides just pictures, supporting the view that the picture does not need objectivity as it shows the true realities of violent conflict. Reporting the realities of violent conflict encapsulates many journalistic dilemmas. For me this is the most shocking photo, I think it may be because I have never seen a photograph like this before where the man is abusing a woman by throwing wine over her. I do not know whether, it has more of an affect, as it is a man throwing it over a woman. I feel a lot of the time, I am desensitised to photographs of dead people, through seeing them so often in news coverage and this is maybe why I found this image more shocking. It was quoted by Lester (1999) The media have been criticized for showing so many gruesome images that the public has hardened toward violent injustices. The concept of journalistic objectivity is problematic, and has been described as one of journalisms thorniest dilemmas, from both a conceptual and practical point of view. It nevertheless remains at the forefront of societal debate about journalisms role and in journalists own legitimisation of their profession (taken from handout). Although a post modern approach to objectivity supports the view that it is impossible and/ or irrelevant in this day and age, to show objectivity when news reporting, whether it be in photography or writing. I think it is safe to say that the journalist, who took this picture, does give a best strike a balance between good taste and the need to convey the realities of violent conflict. As although, the picture is offensive to some, I do not think it can be subjected to bad taste. The picture does not make the audience look away in horror, as the picture does of the bloody youth. It shows the approach of some Jews, towards the Palestinians. It provokes the emotions of anger and sadness in the news reader and conveys the realities of violent conflict in a powerful way without being distasteful. We have to consider that, the majority of texts concerning ethics in photo journalism concentrate on the subject matter of what could be coined as the photographic reality. In other words, whether a certain picture accurately conveys the topic or whether it misleads the news reader viewer. A journalist is said to give a faithful and comprehensive depiction of the subject at hand in his/her work according to The National Press Photographers Association (NPPA Code of Ethics). However, we have to think about what happens when the journalist is not faithful and comprehensive as it were. The matter of the fact is a journalist can set up a staged news photo and s/he could change it in the darkroom if s/he sought to, in order to enhance the photos impact. New technological equipment is so advanced in society today, that it easily allows journalists to manipulate photographs (for this instance) to convey the realities of violent conflict, which would not be ethically correct. To illustrate this point, if we take photograph one, the picture features a hole in the middle of an empty room of someones house, with a massive hole in the roof. I would like to think this photo had not been altered. Although, it could be possible that the journalist took the photo of the room, without a hole present and added it later on for affect, and the news reader would be none the wiser. Lester (1999) agrees with this viewpoint and states A camera is only as truthful as the hands that guide it. The risk to manipulating photographs, is the public starts to doubt the truthfulness of the news photographs in general, and therefore this could cause the publics view of the journalist profession to suffer, as it has done before in the past. I do not think that the photograph has been manipulated to convey the realities of violent war and conflict. Nor do I think the photograph is distasteful, when viewing the photograph at first, it was actually quite unclear to what the photograph was meant to be conveying. I think that the photograph definitely has a shock tactic, as it shows a hole was caused by a Tank shell, which is incongruous to most of us, as news readers. I think the photograph conveys the realities of war and conflict, with striking a balance between good taste. Although, the photograph is shocking and could offend some, it like photograph three, does not make you look away in horror. This photo, especially does not make me question the ethics of whether the photo should have been published or not, maybe this is because no person is actually featured in the photograph. It was said by Bersak (2006) Each publication has a set of rules, sometimes written, sometimes unwritten, that governs what that publication co nsiders to be a truthful and faithful representation of images to the public. It can be argued, that the difference among ethics and taste is continually up for discussion, particularly, with regards to violence. It was once mentioned to me that, if you would not show the photo to a child then its suitability, taste and decency was too bad and the photo should not get published. There are many models that a journalist can follow, in order to decide whether their story should be published or not, such as Wards (2009) model, who believes there is four stages a journalist can follow for ethical reasoning. STUDY 8888888888 Despite the fact, that a number of us view violence as a matter of taste, others embrace this as ethics. Furthermore, photo journalism ethics may include the decision a journalist photographer makes. For instance, if we take photograph two of the youth lying there, should the journalist have put down his camera, in order to help the bloody youth, is this not intrusion on the youths life, is there really a need to convey the realities of violent conflict that badly? Secondly if a person requests the journalist not to take his/her photo or not to publish the photo, is it ethically correct to go ahead and take/publish the photograph regardless of what the person requested? For example, if we take photograph three of the Jewish man throwing wine over the lady, yes this is a perfect picture of conveying the realities of violence and conflict, that holds a balance between good taste and the need to show the effects, but is it fair to publish the photo say for instance if the Palestinian woman asked for it not to be? Again the journalist is being very intrusive to the Palestinian woman. All of these factors come very close between journalistic photography ethics and a photo journalists professionalism. I would hope that World Press photo has an ethical policy that, journalists have to adhere to.

Analysis of My Last Duchess by Robert Browning Essay -- Robert Brownin

My Last Duchess by Robert Browning is a dramatic monologue about a duke who is showing the portrait of his first wife, the duchess, to a servant of his future father-in-law, the Count. In a dramatic monologue, the speaker addresses a distinct but silent audience. Through his speech, the speaker unintentionally reveals his own personality. As such, in reading this poem, the reader finds the duke to be self-centered, arrogant, controlling, chauvinistic and a very jealous man. The more he attempted to conceal these traits, however, the more they became evident. There is situational irony (a discrepancy between what the character believes and what the reader knows to be true) in this because the duke does not realize this is what is happening. Instead, he thinks he appears as a powerful and noble aristocrat. Robert Browning, the poet, uses iambic pentameter throughout the poem. He breaks up the pattern so that every two lines rhyme. Aside from being a dramatic monologue, the poem is also considered lyric poetry because it is a poem that evokes emotion but does not tell a story. The poem is being told in the speaker's point-of-view about his first duchess, also as revealed in the title, The Last Duchess. The setting is important because the duke's attitude correlates to how men treated women at that time. The theme of the poem appears to be the duke's possessive love and his reflections on his life with the duchess, which ultimately brings about murder and his lack of conscience or remorse. In the first several lines (1-8) of the poem , the duke is addressing an unknown listener. He only uses the pronoun "you" so it is never clear until the ending who the intended listener is. He begins by pointing out the portrait on the wall... ...ding this poem, it is obvious to think that the Duke was definitely a cruel and heartless man. Assuming he had his first wife killed, he didn't seem to care. He just forged ahead in an attempt to find another woman he could control. As a matter of fact, he used his influence to actually warn the servant of his plans for his marriage to the Count's daughter. Instead of mourning his first wife, he seemed to revel in the fact that he was now able to control her beauty in the portrait by only allowing viewing to those he invited to see it when he opened the curtain. Oh, what a powerful feeling that must have been for him! In the 20th century, however, I think this poem would have been written differently to reflect the freedom women have today. No woman would have put up with him! Maybe the Duke would have had second thoughts about how he treated his beautiful Duchess.

Digital Technology: TV’s Next Step :: Television Media Essays

Digital Technology: TV’s Next Step Digital technology is a recent innovation to sweep through America. It has already become the standard for music purchases, and with the use of DVDs, it is now the preferred way to watch a movie in the home. Cell phones were once primarily analog, but now most service areas are digital. These changes came from the market place wanting better sound, picture, and more reliable signals. This is in stark contrast to television, because its change from analog to digital has been brought on by the FCC enacting regulations. The market place should be excited and the change, but not just for better picture quality. Though the FCC may be forcing the change in television, the market place should embrace the changes and even be excited about them. Picture quality is not the only difference between digital and analog television. The FCC has several reasons to switch to digital. A digital signal offers better sound than an analog signal. With analog, you are only able to get two channels of sound. Digital offers you the same 5.1 channels of digital surround sound you hear in movie theatres. The combination of better sound and picture is enough to make many want to upgrade, but there are more reasons. Digital television also allows for more bandwidth with the use of MPEG-2 technology. This is a way of compressing the information and using less bandwidth. It can reduce the number of bits by about 55 to 1, allowing more space on the spectrum. The practical use of this is multicasting. Although how this will be used is still to be determined. It is likely networks will run multiple programs in standard format during the day and use HDTV during primetime. Naturally, both analog and digital signals lose strength over long distances. With analog signals, this causes a horrible picture filled with static. This differs drastically with a digital signal. The signal still weakens over distance, but it makes no difference in quality of picture or sound. As long as the television receives the signal, no matter how weak it is, the picture and sound will be clear. Obviously, this could be a potential problem for cable and satellite providers. Many consumers will no longer have to pay monthly fees to have an acceptable picture.

Blackberry Case Study Essay

Once the leader of mobile devices for business associates across the United States, in recent years BlackBerry has loss significant market share to its competitors such as Apple’s iPhone and Google’s Android. Struggling to keep afloat, although BlackBerry only holds five percent of the total mobile device industry, it still succeeds in its consulting business solutions that BlackBerry offers its clients. BlackBerry Business Solutions offers hardware, software, and applications to improve businesses’ performance in several industries such as healthcare, wholesale and retailing, pharmaceuticals, and financial services. The need for efficiency and access to data in the healthcare industry has recently become a standard protocol of how physicians and healthcare providers treat patients. Especially since the handheld electronic devices and e-commerce applications markets have been expanding rapidly, this trend has in turn provided an outlet of immediate access and diversity of physician-oriented applications available in the marketplace. Research conducted by Manhattan Research states, â€Å"more than 80 percent of U.S. physicians [have] smartphones [in] 2012–up from 64 percent in 2009–and half of that group will use their phones for patient care, administrative functions†¦Ã¢â‚¬  (Versel). BlackBerry has recognized these needs from the healthcare industry providing unique and customizable solutions to various clients’ problems by providing them with solutions and applications offered by their 70+ Healthcare ISV (independent software vendor) partners (Partner Solutions). BlackBerry has distinguished their business model by, â€Å"still dominat[ing] among physicians and healthcare application developers, through the iPhone and Google Android are closing the gap quickly†¦Ã¢â‚¬  (Versel). BlackBerry can see their successes throughout the entire healthcare continuum by offering e-commerce solutions that improve business and clinical performance across several categories within the healthcare industry which differentiate the services the can offer various businesses than Apple and Android. For instance, Mercy Health Partners, a conglomerate of 30+ hospitals across four states, needed to be able to provide immediate mobile access to patient records and clinical information at the bedside so physicians can more efficiently manage patient care (BlackBerry). BlackBerry Business Solutions were able to uniquely assess Mercy Health Partner’s needs and expand their health information systems by offering an e-commerce application called Clinical Xpert Navigator provided by on of their partners, Thompson Healthcare (BlackBerry). The Clinical Xpert Navigator gave Mercy a way to access and securely deliver patient information such as patient medications lists, transcribed report, lab results, and electronic health records at their various locations and right at their patients bedside tables. As a customer, Mercy Health Partners received an exclusive BlackBerry Enterprise Solution as apart of their business solutions model, which ran on BlackBerry smartphones and tablets making it a cost-effective use of their technology. This cost efficiency has in turn resulted in benefits seen in both Mercy Health Partners’ business performances but also their clinical patient care performance. The necessity for time in today’s society is critical for any industry. BlackBerry’s Business Solutions offer clients within the healthcare industry more time through e-commerce applications that directly improves the quality of care, access to care, and continuous care they can ultimately offer their patients in need and help save more lives. http://www.itproportal.com/2012/03/30/iphones-share-us-smartphone-market-very-close-android/ http://sg.blackberry.com/newsroom/success/Mercy_BCS.pdf

What is DNA?

Alright, let me help you start off with the facts, DNA stands for Deoxyribonucleic Acid. Sound like a mouthful? Don't worry you'll get used to it. Anyway, from reading the title you can suggest that DNA is pretty important, it's what everything living on the planet is made out of, from a tiny piece of bacteria, to the tallest tree in the world. Cells are a little bit bigger, but not that much bigger, they're still invisible to the naked eye. Alright, that's enough introduction for now, let's get into some Deoxyribonucleic Acid! DNA is really important, from back in the billions of years ago without much life when the most lively thing on earth were bacteria, they were made out of DNA. Those bacteria were just Prokaryotic cells, but we'll get into that later. You can think of DNA like some code on a computer program, it's what makes it, without it, you've got nothing. It makes up the organism, tells it how to make more of itself, and displays what it can and cannot do. DNA is made out of a sneeze called ATCG which stands for Adenine, Thymine, Cytosine, and Guanine. ATCG in DNA are called nucleotides. Its structure is a double helix, it looks like a spiral staircase almost, or a spiral ladder. Adenine is connected through a bond made out of hydrogen atoms to Thymine, and only Thymine. The same goes for Cytosine and Guanine. These four substances can be arranged into almost anything, from a virus to the Chromosome of a Cell. DNA is you in a sense. It makes up everything you are, everything down to the smallest construct of you. Even down to the tiniest of red blood cells, there's DNA there too. Fun fact, one of the only things able to reach down far enough to break those hydrogen bonds I talked about earlier is called RNA; Which is what we're about to get down into right now! There are many types of RNA. Think of RNA like half of a DNA strand. Instead of DNA being Deoxyribonucleic Acid, RNA is just Ribonucleic Acid, no more of that Deoxy stuff, it sounds like a detergent. Anyway we'll be going over just 3 types of RNA, mRNA, rRNA and tRNA. Just a quick fact before we get into RNA, RNA contains AUCG. RNA is Adenine, Uracil ,Cytosine, and Guanine, all the same holds true for the bonding. Cytosine still binds to Guanine and Guanine only, but Adenine only bonds to Uracil now! mRna is messenger RNA. No, not that messenger app on your phone, mRNA is what copies half of the DNA strand information and sends off the DNA sequence information down to the tRNA, which is the next step in this whole DNA reproduction! The tRNA is what transfers that information down to the next stage rRNA. rRNA is the ribosomal or receiver RNA. It receives the rRNA and just builds that other half of the DNA and just rinse and repeat after that. All of this is happening inside you right now constantly until you die. Alright! Let's get into genes! Not those pants you're wearing, we're talking about genetic genes. And as such let's talk about a person for a moment. His name was Gregor Mendel, He was born in 1822 and died in 1884. But let's talk about what happened in between those points. Gregor mendel is referred to the father of genetics. A long time ago he had an experiment with pea plants. He took a pink pea plant, and a white pea plant, and cross breed them, meaning he took a seed from one and pollen from another and put them together. After all the seeds grew up, he got 100% pink pea plants and 0% white ones. â€Å"How could this be?† he thought. He performed the experiment again and he got 75% pink and 25% white ones. This is due to Dominant and Recessive Genes. A dominant gene, in this case was the pink leaf. The recessive gene was the white one. Let's say the white petals were ww chromosomes and the pink ones were PP. Remember how I said DNA could display what is could or could not do? well the chromosomes are just that. Only ww could make up white, but PP and Pw could make up pink. Cross breeding would get you 16 different results. And to how reproduction works you only pass down one of those chromosomes. So all of them came out pink if you do the math, that's the only possible combination being Pw. But cross breeding those two again gave him another 16 results, but this time, it wasn't PP vs ww, it was Pw vs Pw. And as such, the results were 4 white and 12 pink, because you only have 1/4th chance of getting a ww. And the others were either Pw or PP. And that's how recessive and dominant genes work. Now. Let's talk about something called Cells, I know you've heard of them, reader. Cells are made up of a membrane bound nucleus, lots of ribosomes, mitochondria, the Golgi apparatus and the soft and hard endoplasmic reticulum and a little bit of cytoplasm for filling. Let's start off with the center of a cell, the nucleus. The nucleus is the heart of the cell, however the nucleus is like a casing for the nucleolus, like the brain of the cell. The nucleolus is surrounded by chromosomes, which are in every cell, and those chromosomes look like a giant, but still tiny X. Farther out from the nucleus, we have the Endoplasmic reticulum (ER) right outside. The ER is useful in modifying and transporting proteins. Some of the time they stay put in the ER and sometimes they go out onto the Golgi apparatus! The Golgi apparatus is like the boxing part of the factory, it packages the proteins into lipids and vesicles. A lipid is what that makes up the cell membrane, like the outside shell. A vesicle is this bubble that actually leaves the cell and releases the proteins to other cells in the area. This is constantly happening inside your body as you are reading this. As you probably learned in biology some day that the mitochondria are the powerhouse of the cell. Something else that is really cool is that mitochondria have their own DNA that is specific to them, not shared throughout the cell. However mitochondrial DNA is highly susceptible to mutations because it does not have robust DNA. Inside the mitochondria is adenosine triphosphate or you can just call it ATP for short. ATP is energy for cells, it can transfer energy, and is sometimes referred to as the currency of the cells. Another thing they do is that they generate heat and help with signaling activities, and mediate cell growth and death. The number of mitochondria in the cell varies, like say in the liver, there are sometimes hundreds of mitochondria for energy to break down foods. Now, we are going to talk about Plant Cells. Actually, before we go and talk about Plant cells, let's talk about the difference between them. Plant cells are very similar to Animal cells, but Plant cells have Cell Walls, and Chloroplasts. That's pretty much it actually. Most of the rest is the same. You all know that plants perform photosynthesis, turning light energy into food, or ATP. But how do they do it? Well it starts was down in the cells with something called chloroplasts. This is something that animal cells do NOT have. Inside a chloroplast is many of these little green disks called thylakoids. These thylakoids contain chlorophyll, that's where the magic happens. If you didn't know, chlorophyll is green, and that is the major role in what makes most leaves and most plants green! That's why Big trees have so many leaves. They need so much food, so they need a wide area to capture sunlight,. Alright, let's get into some history. Plant and animal cells are called Eukaryotes and I'm about to talk about something much older. Prokaryotes are 2 billion years older than Eukaryotes. Fun fact: Eukaryotes came from Prokaryotes. Prokaryotes are very simple, they only have a singular but long strand of DNA that just floats inside the cell. Prokaryotes are just bacteria, that's the domain they belong to. The story on how Prokaryotes become Eukaryotes is that one day a Prokaryote swallows another bacterium, and the relationship works nicely. That other bacterium is called mitochondria. so when the cell reproduced through binary fission it split half of the mitochondria, and then the cycle repeated and other things were engulfed and then evolution came and then suddenly you have a Eukaryote after 2 billion years. But now, let's talk about our final category, Viruses. Everybody has heard of them and been infected by them, but what are they? s you may have guessed there are many different types of viruses. This is Called biological diversity. If there were only one virus in the world, we would become immune and the virus would die off without hosts. Viruses can only survive if they have host cells, and all viruses want to do is spread as far and wide as possible.

Carnival Event Essay

To conclude this magical event full of happiness, dances, music, costumes and charisma produce in every single person each year a colorful spirit of carnival. To conclude this magical event full of happiness, dances, music, costumes and charisma produce in every single person each year a colorful spirit of carnival. The lovely kids that every body was waiting for arrived to the carnival event. Preschool beautiful princesses were already dancing through all the marathon gym so every single person could see the great dancers they were. We could say that this show was a triumph just because of the presentation of preschool with all the little kids that had happy faces during all the presentation so they keep us motivated and gave us energy to bravely keep shouting and applauding to them. After this amazing carnival event of the British international college finally finished, some interviews to certain teachers were made. Mrs. Sarah, primary teacher and queen of the event, told us â€Å"even though I’ve never been in a carnival event before I can say that this â€Å"lectura del bando† was totally Very exiting for me. Very serious Mr. Nelson, high school teacher, told us â€Å"well I could honestly admit that this year dew to the fact that there were no high school queen it was a very organized and colorful event and Finally with a big smile in his face , Mr. Guy , headmaster of the school told us â€Å"that he was very proud of all the work done in this fantastic event were teachers and student gave all their effort . The lovely kids that every body was waiting for arrived to the carnival event. Preschool beautiful princesses were already dancing through all the marathon gym so every single person could see the great dancers they were. We could say that this show was a triumph just because of the presentation of preschool with all the little kids that had happy faces during all the presentation so they keep us motivated and gave us energy to bravely keep shouting and applauding to them. After this amazing carnival event of the British international college finally finished, some interviews to certain teachers were made. Mrs. Sarah, primary teacher and queen of the event, told us â€Å"even though I’ve never been in a carnival event before I can say that this â€Å"lectura del bando† was totally Very exiting for me. Very serious Mr. Nelson, high school teacher, told us â€Å"well I could honestly admit that this year dew to the fact that there were no high school queen it was a very organized and colorful event and Finally with a big smile in his face , Mr. Guy , headmaster of the school told us â€Å"that he was very proud of all the work done in this fantastic event were teachers and student gave all their effort .   This surprising and colorful event started at 7:00 a.m. and took place in the marathon gym. Everyone was very exited, there were beautiful dresses every were, blue, yellow, red, black, all colors you can imagine. People were amazed o f such gracefully dances with the folkloric music. The main event of this fascinated carnival opening started with the entrance of the princesses and â€Å"rey momos† of primary. they all had spectacular carnivals costumes which in a way they â€Å"illuminated† the marathon gym with they dances and the charisma they had. This surprising and colorful event started at 7:00 a.m. and took place in the marathon gym. Everyone was very exited, there were beautiful dresses every were, blue, yellow, red, black, all colors you can imagine. People were amazed of such gracefully dances with the folkloric music. The main event of this fascinated carnival opening started with the entrance of the princesses and â€Å"rey momos† of primary. they all had spectacular carnivals costumes which in a way they â€Å"illuminated† the marathon gym with they dances and the charisma they had. Yesterday morning in the British international school we had one of the most expected event of the year â€Å"lectura del bando† one of the happiest celebration of the carnivals. Yesterday morning in the British international school we had one of the most expected event of the year â€Å"lectura del bando† one of the happiest celebration of the carnivals.

Principles of safeguarding and protection in health and social care Essay

Task A Booklet Create a booklet about safeguarding, which can be used as a reminder for people who work in the care profession. The booklet must: Ai Describe in your own words what is meant by the following types of abuse: †¢ Physical abuse – Body harm. Bruising, fear†¦ †¢ Sexual abuse – Forcing sexual behaviour. Bruising around genital areas, fear from p/care†¦ †¢ Emotional/psychological abuse –Verbal abuse to maintain power and control, taking empowerment away from an individual. Fear of guving opinions or speaking out loud†¦ †¢ Financial abuse –Taking money or making somebody financially dependant. Money keep on disappearing from a wallet. †¢ Institutional abuse – Setting unflexible time frames Having a strict schedule for diferent timings. †¢ Self neglect – Not taking care of ones needs by themself. Poor hygiene, dirty clothes†¦ †¢ Neglect by others – Needs being unattended to by people that could support & assist. Malnutrition, poor hygiene†¦ Aii Identify signs and symptoms of the different types of abuse Aiii Explain the correct actions to take if you suspect an individual is being abused If an individual is suspected of being abused, I should inform my superior and keep an eye out for any possible developments, try to bring the subject up in conversation with the individual in a sensitive & respectful way. Aiv Explain the correct actions to take if an individual tells you they are being abused Listen calmly and patiently, try to comfort them, inform the manager of the home of what is going on, call the care workers & the police. Av Identify how to ensure that any evidence of abuse is kept  safe Make an accurate written record of any conversations that are relevant between the service user & I, ensure written records are in a safe place, body map any kind of bruising or injuries, try to keep it all as it was until police investigators arrive Avi Identify the national policies that set out requirements for safeguarding individuals. the ADSS-led national, ‘Safeguarding Adults’ network Avii Identify the local and organisational systems for safeguarding Our Isle of Wight government is committed to the protection of any adult at risk of abuse as a high priority. Aviii Explain the roles of different agencies and professionals that are involved in safeguarding individuals Police, criminal (assault, fraud, theft, domestic violence) Council, to protect people using their service – make sure they’re safe. Extend help where needed to support those experiencing abuse and neglect in their own homes Social Workers, To investigate actual or suspected abuse or neglect CRB, to check an individuals past to see if they have any criminal convictions. I as a care worker to support the individual. Aix Identify sources of advice, support and information to help social care workers understand their own role in safeguarding Our company safeguarding file in the care office  National charity working to protect and prevent the abuse of vulnerable older adults: Action on –Elder Abuse National helpline offering advice and support to vulnerable people who have experienced crime or abuse: Voice UK A range of information, advice, advocacy, and practical help services for older people: Age Concern Southwark Support and advice for people living with a learning disability: Mencap Free and confidential help for victims of crime, witnesses and their family or friends: Victim Support Help for people with Down’s syndrome to live full and rewarding live: Downs Syndrome Association National charity providing services and support to deafblind people: Deafblind UK Task B Research and Account Identify two reports on serious failures to protect individuals from abuse. Write an account that describes the unsafe practices in the reviews. Abuse can happen anywhere anytime, but especially to vulnerable people, ie Children, elderly people, people with disabilities, people with learning difficulties. It can even happen in places people should be safe, ie hospitals, residential/ nursing homes, schools, daycare/ nurseries, centres etc. I researched two cases reported for abuse. The Winterbourne case which was nationally reported, and a local abuse case of East Sussex (Child G), the Winterbourne case was more of a physical an emotional abuse, whilst that Child Gs case was of sexual abuse of a child under 16 and abduction. The Winterbourne case was reported nationally because it was such a disgusting mistreatment of vulnerable people, 11 members of staff were caught on cctv after visitors and patients complained about mistreatments. The evidence that was captured showed physical abuse such as, slapping, poking eyes, pulling hair, even as unbelievable as trapping them under chairs, and soaking residents in freezing cold water. It also showed emotional and verbal abuse in the form of name calling. This was an inhumane mistreatment of vulnerable individuals, the effective and humane delivery of assessments and treatments was not provided. The report which is published finds that Castlebeck Care Ltd (Teesdale) was not compliant with 10 of the essential standards which the law requires providers must meet. CQC’s findings can be found below. The managers did not ensure that major incidents were reported to the Care Quality Commission as required. Planning and delivery of care did not meet people’s individual needs. They did not have robust systems to assess and monitor the quality of services. They did not identify, and manage, risks relating to the health, welfare and safety of patients. They had not responded to or considered complaints and views of people about the service. Investigations into the conduct of staff were not robust and had not safeguarded people. They did not take reasonable steps to identify the possibility of abuse and prevent it before it occurred. They did not respond appropriately to allegations of abuse. They did not have arrangements in place to protect the people against unlawful or excessive use of restraint. They did not operate effective  recruitment procedures or take appropriate steps in relation to persons who were not fit to work in care settings. They failed in their responsibilities to provide appropriate training and supervision to staff. The centre was closed after NHS and local commissioners had found alternative locations for the clients acting in their best interest, there was a failure to report any of these incedents, staff that were not involved in the abuse should have reported it, knowledge about a crime and not doing anything about it is just as being a criminal yourself. The other report I identified was of a young 15 year old girl in East Sussex named as child G, she was abducted by her teacher Mr K in 2012, with whom she had been maintaining a sexual relationship with since around her 15 birthday, identifies serious concerns relating to school’s actions, including: failure to identify the abuse and exploitation of Child G; fixed thinking; failure to hear concerns raised by students; failure to involve Child G’s mother; insufficient recognition of Mr K’s inappropriate use of Twitter to communicate with Child G; and serious concerns with the ways in which information was recorded, stored, retrieved and provided for the review. Identifies procedural failings in police handling of allegations relating to inappropriate images of Mr K on Child G’s phone. Makes various interagency and single agency recommendations covering: East Sussex Local Safeguarding Children Board, children’s services, school and police services. Mr K was found guilty of abduction and admitted a number of charges of sexual activity with a child under 16-years; he received a custodial sentence of 5-and-a-half-years. Task C – Short Answer Questions Ci Explain what a social care worker must do if they become aware of unsafe practice. Explain the correct way of practicing safely or directly whistleblow. Cii Describe what a social care worker must do if unsafe practice is reported but nothing is done to ensure it is corrected. Inform again about the issue not being mended, if nothing is still done, it would have to be reported. Ciii Describe three factors that may make individuals more vulnerable to abuse than others. Age Mental capacity Difficulty to be able to protect themselves from abuse Civ Explain how adopting a person centred approach which offers choices and upholds rights can empower an individual and help to reduce the likelihood of abuse. An empowered person is somebody that is not scared of expressing themselves, they are more likely to give there opinion and refuse or confront if there is any abuse directed to them. Cv Explain how encouraging and promoting active participation can help to reduce the likelihood of abuse. An individual by themselves is more prone to abuse, it is an easier victim, would have nobody to turn to for support or to confide in, nobody would really keep a close eye on somebody they don’t really have close. Cvi Explain how an effective and easy to use complaints procedure can help to reduce the likelihood of abuse. It makes it easier for the home and the care provider to be able to act fast and try to get a solution for any issue.

Benefits and Challenges of Globalization in Malaysia

Benefits and Challenges of Globalization in Malaysia 1.0 Introduction In this assignment, I need to discuss the benefits and challenges of globalization in Malaysia with relevant real life example. In addition to that, I also need to critically examine with real life examples any three pros and cons of FDI in Malaysia 2.0 The benefits and challenges of globalization in Malaysia 2.1 Benefits of globalization in Malaysia Travel and tourism According to Olivia Ruggles-Brise (2012), the World Travel and Tourism (WTTC) had invested in economic impact research, which assesses that the Travel & Tourism industry had contribution to GDP and jobs. Real life example: Based on the report that proposed by United Nations World Tourism Organization (UNWTO) in 2010. Malaysia is the 9th highest international tourist arrivals which had reach up to 24.6 million visitors to the country, increase 3.9% at the end of 2009 performance. Global marketing Pars Articles (2012) had proposed, due to globalization, Malaysia has relied to a large level on gl obal capital and trade flows to push its economy, which the computers and electronics are the main successful items. Real Life example: According to the Government website â€Å"Malaysia External Trade Development Corporation† 2013 report. Malaysia had total trade grew of 1.6% in March 2013 which reach the value of RM114.94 billion compared with Match 2012. Health improvements According to Pim Martens(2010), based on globalization the health improvements had experienced in develop countries due to social and environmental changes, it more recent health improvement in developing countries which can broadly related to health improvements knowledge transfer and socio-cultural determinants. Real Life example: According to Christina Tan (2012), Datuk Seri Liow Tiong Lai represent The Health Ministry said that they will continue improve the new Kluang Hospital by providing more high technology equipment and upgrade the services of medical staff and specialists with the aim of i mprove the health care system in the country and reduce the infectious diseases. Allow higher education According to Anantha Raj A. (2011), In Malaysia, a lot of impressive change to the function and character of higher education caused by the effect of globalization and the development of knowledge based economy. The main trend is the reorganization and reform of private higher education in Malaysia to make it more global competitiveness. Real life example : According to Anantha Raj A. (2011), the increasing Asian countries with large populations such as China, Malaysia and Indonesia have been moving towards by the policy on globalization of higher education. The demand is predicted to rising from 1.8 million to 8.4 million international students in 2000. (Referred to appendix Table 1 shows the share of tertiary foreign students in OECD countries. 2.2 Challenges of globalization in Malaysia International trade : replica risk According to Dr. Jean-Paul Rodrigue (2013), there are no nation is self-sufficient in global economy, therefore international trade occur to sell what a country have and acquire what it lacks. However, it involved replica risk during international trade. Real life example: According to Yee Xiang Yun (2012), the price of a branded handbag (Burberry) is RM2,647 at Johor Premium Outlets (JPO) yet at Johor Bharu Sentral had sell product which is similar that sold for only RM69.90. Those replica products look real and it has their own ID card that same with the real one.

Importance of Ice in Developing Coastal Communities Article

Importance of Ice in Developing Coastal Communities - Article Example For an ice business to be set up, the company should understand first the area whether it is sometimes affected by the disaster and the magnitude of the disaster. If such areas are prone to be affected by disaster, the company should store the product in excess so that when the disaster strikes, they will have enough products to satisfy the extra demand. In a disaster, approximately 10 lb of ice is required per person. Which means if 5, 000n people are affected by a hurricane it means 50,000 lb of ice is required. For product preservation such as pharmaceutical or fish preservatives, 30 lbs of ice per cubic meter is required. This constant demand will keep the demand at a stable rate. To reach the customers, the company should promote the product through advertising the product in through the media such as newspapers, ads, fliers in remote areas, and TV commercials. The company should also offer discounts to products sold at recreation facilities and promoting it at introductory pric e. Ice preserved medicines are pharmaceutical products such as vaccines and temperature sensitive clinical trial medicines that should be stored in places between 20C and 80C ensure their quality is not compromised. Products manufactured from plasma and red blood cell components detached from whole blood for transfusion also require extra care during storage to prevent them from spoiling as a result of high temperature. For quality of medical products to be maintained, all medicine needs to be stored and handled with guidelines from the manufacturer. The World Health Organization advocates for special storage conditions such as the need for ice preservation to ensure correct storage for refrigerated medicines. Manufacturers must be directed by good manufacturing practice in their production, storage and transportation and it is vital that medical facilities within the developing world handle temperature sensitive medicines as required to provide a

US healthcare system Essay Example | Topics and Well Written Essays - 750 words

US healthcare system - Essay Example The government primarily provides for its employees health insurance. The Americans values and beliefs evidently define the healthcare system. These values and beliefs have for a very long time gone on record to have stalled attempts of health care reforms. This is caused by conflict of values that are deeply rooted. The ideological clash should be solved so that pragmatic changes can be achieved. These values include freedom to choose, fairness, and the responsibility for everybody in health care. A survey showed that the Americans come to the debate about the healthcare with mixed feelings and a small base of the exact knowledge. However, the Americans hold some core values that determine their responses to the proposal made to the national change. We witness many speeches by political leaders and a lot of money being spent on advertisements by interested groups so as to persuade the public to accept their views on which direction should be taken by the Americans in the health care . Experts design messages to rally Americans oppose or support the proposed health care reforms (Shi, et al. 2010). Medicare is a program by the federal health insurance for the individuals that are aged 65 years that have paid and worked into the system, younger people that have disabilities, and those suffering from End-stage Renal Diseases. Medicaid is for individuals and families with limited resources and low incomes. It is a program for social health care. It is a program designed for everybody who has a low income and cannot afford for health care regardless of the age. Both programs are federal healthcare programs, but they also have differences between the two. This includes who is in charge of their running, who qualifies to benefit from them, and the services offered and the amount charged (Smith, D. G. 2002). Medicaid is administered by the

The Life of Talented People Essay Example | Topics and Well Written Essays - 1750 words

The Life of Talented People - Essay Example The aim of the online marketing is to achieve as many views as possible to the site. In this regard, the YouTube channel for the musician must be interlinked with all online communities and sites. Therefore a Facebook page for James Morrison will be created and linked to the Twitter following and the YouTube channel through hyperlinks. The online pages and sites for the must be properly designed in order to achieve attractiveness, user-friendliness, and effectiveness in navigation. In this regard, attractive photos of the artist, especially during performances, must be included on the online sites. More importantly, the music videos of the artists must be provided with links to allow views to access them with ease. The Daily Mail (2011, p. 36) illustrates that online marketing of music must ensure that the works of the artist are easily accessible by the audience so that the popularity of the artist within the market will grow significantly. Furthermore, James Morrison’s websi tes and likes will be updated regularly so that current and relevant information on new releases, performances and collaborations are availed to the music market. What is to be given priority is the relevance of the information of the sites. The information on the artist must be interesting to avoid a situation where viewers of the site get bored with the site.Management of Recording DealsSexton, McClure & de Hart (2002, p. 440) point out that one of the most important roles of art managers is making deals with Record Labels or producers. important roles of art managers are making deals with Record Labels or producers. The music business of the artist must be controlled by the artist manager which includes making proper deals with must producers at the right time.

Final Exam Essay Questions Example | Topics and Well Written Essays - 500 words

Final Exam Questions - Essay Example Recycling helps industries in two ways. First, it helps in making used products usable again and secondly, it helps in the development of new products using the raw material of the recycled used products. Companies need raw material to develop new products. If the process of recycling is stopped for some time, it will affect the product manufacturing processes adversely because in nature, the availability ratio of these materials is already decreasing with every passing day. If recycling is stopped, the raw material will definitely end before time because raw material from recycled products covers a large percentage of the overall raw material being provided to the companies for product development. The process of recycling produces a number of benefits for companies and for the whole environment. Some of which include reduced waste, improved environment, reduced use of energy as recycling of products takes less energy than processing raw material, and reduced pollution. In industrial product design phase, degradability and recycling of waste products help companies in reducing the cost of the product as they do not have to buy expensive raw material from suppliers which eventually increases the overall cost of the product. Recycling of products can help companies in increasing the level of production while decreasing the level of cost associated with product manufacturing. Along with decreasing the cost of product manufacturing, recycling also reduces the amount of energy required to design the products, as companies do not have to bring raw material from distant locations. Moreover, recycling also reduces the time required to manufacture products as companies do not have to arrange virgin materials from outside sources, rather they can use recycling to develop products which helps in reducing the overall duration of product manufacturing. If we talk about the role of economic cost during design phase, we can say that economic cost

B202 TMA01 Essay Example | Topics and Well Written Essays - 2000 words

B202 TMA01 - Essay Example It is applied when there is a new employee who takes a new position in an organization. This process involves a new worker being introduced to his or her managers, supervisors and colleagues. They are also shown new ways of doing things, new environment and the employment conditions to help them learn the job. For instance, at the workplace, one is introduced to the orientation on; the job requirements, office layout, local workplace issues or customs, health and safety information and the workstation. It also involves the use electronic mail and communication system, working conditions, processes and procedures. Apprenticeship is another training program where an agreement is established between a person (apprentice) who wishes to learn a skill and an employer who needs skilled employees. Apprenticeship is an industry -based learning system that involves combining the on-the -job experience with the theory learnt in the classroom. For example in an institution, apprenticeship for learners in a technical classroom may be a continuation from the secondary school system and then followed by successive years of on-the-job-training. When the apprentice completes the specified training period, a certificate of qualification is awarded. Shadowing is the type of training where individuals are given a chance to broaden their knowledge and understanding of a particular role that concerns their current department or other departments. In organizations for instance, it involves making observations on the day to day aspects of the roles, asking questions on various work practices and sharing of the best approaches that can improve on the performance of employees of an organization. Mentoring is the kind of developmental relationship whereby a person who has a long experience in a given field of study assists a person with less experience. At the workplace for instance, mentoring can take place in form of interacting face to face with persons that need constant help on how to carry out their activities. Coaching is a way through which a group of people are directed, instructed and trained with the aim of achieving a particular goal or the development of specific skills. For instance, when people are directed, it involves motivational speaking while training may involve the attending of workshops, seminars and supervised practice (Carter, and McMahon, 2005: 192). Job rotation is a situation whereby there is a lateral transfer of employees among the different positions and tasks within the workplace with the aim of acquiring different skills and responsibilities. In job rotation, the workers are given an opportunity to learn several different skills and perform those duties for a specific time period. In essence, job rotation enables individuals to gain some experience at the various phases in a business to expand their perspectives. For instance, at the senior management it may be done in readiness for a succession plan while at the lower management level job rotation may be done to ensure skill enhancement and also promotions. Tesco Supermarket It is a British supermarket with profits surpassing over billions of dollars. It has employees who are over 400,000 in number and the number of stores exceeds 3,720. It generally deals with foods, drinks, software, financial services, insurance, dental plans, electronics, clothing and internet services. Training at Tesco