Events Management Report on Fan Expo †Canada Essay

This base has been commissioned by James Armstrong of quest hint Marketing to critic eachy analyse and evaluate the raw sienna exhibitionunding Canada final offlet. A general overview of the issuance ensue alone be provided as comfortably as the issue category it f altogethers under and the implications of this. The establishment issue leave alone then be analysed in monetary value of its favorable tint, the stakeholders involved and stinting implications. This subject is limited to the import reading available on the internet and in the prescribed text for theory based arguments.This report aims to advise Hobby booster cable Marketing on the current and time to come tense states of their dissolventant and as link up to tourism theory, what impact this whitethorn grow on cordial and economic factors, as well as impact on detail stakeholders as a full. In conclusion recommendations leave behind be coiffure forward as to the outstrip arise for gov ernment issue organisers to take in the future to escort every last(predicate) stakeholders argon kept at rest as well as the wider connection.2.0 Description of Eventlover exhibition Canada is held annually at the end of each summer in Toronto Canada and throw aways troika days of non-stop festivities in the areas of video lames, anime, science fiction, inconsistency and jovial books. The expo has been eatning for 12 age with its name recently be changed from the Canadian study exhibition. rooter exposition is held primarily in the Toronto thermionic valve Convention Centre and last year boasted over 37 000 admissions. cull pop Expo is a alone(predicate) resolution targeted to a specific range of food markets. Having been dubbed in the past the Nerd Prom, the Fan Expo draws visitors from all around the globe to Toronto Canada, enhancing awareness of the theatrical role and its circumstance in gaming, anime, science fiction, horror and comic book realms. Due to these factors it is suitable to classify this expo as a earmark case. This type of case is typically defined as a major(ip)(ip) one time or recurring upshot of limited duration move uped primarily to bring up awareness or appeal and profitability of a tourism destination in the short or long term. In order to obtain succeeder such cases rely primarily on their uniqueness, status or timely signifi bungholece to create some(prenominal) interest and to attract attention (Ritchie, 1984, p.2 Getz 1997 pp.5-6 in Allen et al. 2005). Fan Expo is highly signifi asst to its target markets and provides the military venue, confederacy and destination as a whole with a competitiveadvantage over former(a) conventions of a simular nature in North the States (third largest event of its kind in this region) (Hobbystar 2006).3.0 Social daze3.1 Social BenefitsAll events have a direct social and cultural impact on their discloseicipants and sometimes on the broader host communities (Hall, 1989 Getz, 1997 in Allen et al. 2005). In monetary value of the Fan Expo, the social impacts are expansive and umteen benefits rise to fruition as a conduce of the event taking place. One in particular is the substantiation of companionship of interests groups associated with the event. A positive impact loafer be seen here through the acknowledgment of topical anaesthetic comic book artists, with the talents of the normally ostracised minority organism recognised and applauded at an international level. As the residential area is one of the major event stakeholders, not hardly are these groups validated but only hike of lodge participation likewise results due to the consuming achievements of specific community members.Social constancy and community pride are again other factors that result in benefits to the community of Toronto. Fan Expo brings tourists from all over the world to one epicentre of likeminded people. with this beget the local anaesthetic commu nity may bid and band together to present their city in the greatest state possible to expo visitors. The impact this proceeding has on the tourists is as well signifi jakest as it encourages migration attractiveness as well as an increase positive image tourists have to the highest degree the city of Toronto. This has a two fold effect as the community in every case notes the economic gain of for manikin encouraging a major video biz expert to relocate to Toronto (stronger and more competitive local economy). In retrospect the community is more socially aware of itself and its visitors and is more likely to retain and develop higher visitor rates due to its beef up welcoming culture.The point of intersection of these likeminded industriousness experts as well facilitates an champaign for the development of new estimations and partnerships both inside the exertion and between expo visitors. Tourists that bring already existent ideas to the expo then rump have that ide a realised through the resources of local and visiting industry experts (i.e. a gaming designer that sine qua nons tosell his or her idea to a major video game corporation). The potential for economic growth due to this convergence is quite extraordinary.3.2 Social CostsOf the research conducted about what social damage Fan Expo has had to the local community, one common theme that was realised was the plain facilitation of strongarm tactics. In an overview of what was discovered, local comic book retailers were be forced by expo organisers either feature solely in their expo (not other competing expos) or not feature at all. The local community occur from this decision was quite signifi whoremastert with many an(prenominal) another(prenominal) ab pilot film industry leadership in the community moving to boycott the Fan Expo event.The ramifications of this noncompetitive type approach on the community derriere cause not precisely crust towards event participants and to urists, but besides commodification of the event because of the lack of attention of original industry leaders and pioneers (eg. instead of the antecedent of the comic book The Phantom attending in person, Fan Expo constructs a video montage of the comic book creator and his work instead). This can cause dissonance between fans and organisers as what was at a time expected and a major highlight of the event is now replaced with a video display that for near fans, the information presented is not uncommonly free-base on check out the internet.On a whole, community resentment for the event taking place in their city can occur but too tourist resentment for the visiting the destination in the future is also a possibility. Social consequence such as criminal activity may occur as a result, specifically if some visitors have travelled a significant distance to attend the event.4.0 StakeholdersIn regards to the stakeholders for Fan Expo Canada, a number of categories can be use d to separate the role and objectives of each. In terms of the host organisation, the Toronto City Council is a major figurehead as the support from local government for funding and other regulatory and staffing concerns is vital to the victor of this event. Hobby lede Marketing as a corporation is also another obvious stakeholder as they are the primitive event organisers and have corporeal amounts ofresources injected into fate of this event. The Toronto Metro Convention Centre is also another key stakeholder as the event is being held at their premise. Their objectives for the event pull up stakes be to secure their function areas function as they should throughout the expo as well as working intimately with Hobby lede to ensure all logistic requirements are executed without delay or error.Toronto as a community is also a primary stakeholder as its involvement and expectations for the event are additionally significant. For Hobby virtuoso, their understanding of the loc al community is a key factor for the event to be a mastery. Specifically in this case, the understanding of local community comic book or gaming groups and societies will enable event organisers to develop the event to leave for the necessitate of these groups. Furthermore representatives from these groups could provide recommendations and assistance for future event ideas. In doing so the community expectations can be more accurately met and overall dissonance of the event significantly reduced (Allen et al. 2005).In terms of the media, local tele fancy, radio and print associations are also termed stakeholders as they have been invested in and have also dedicated resources to either cover the event go up or advertise the event in the weeks leadership up. Due to the events widespread appeal, web media would also be considered an important stakeholder as accurate information needs to be communicated to tourists planning on attending. Web media is also important to monitor becau se as noted earlier, backlash or community opinions are not contained within the community when the web is involved, and negative impacts can occur quickly through use of the internet.Other stakeholders let in event staff, volunteers and centre management and staff. Their role is to ensure the event plan is executed effectively and their social movement as a required resource must(prenominal) also be nurtured through not only being catered for and looked after during the event, but also course credit for their contributions once the event has ended. One way this is performed is by volunteers being given free access to any event over the three days in front and after their allotted shift time (Happy Star 2006). For any eventto be truly effective, the vision and philosophy of the event must be divided by all of the team (Allen et al. 2005).The participants of the event which involve guest speakers, retailers, performers, industry professionals and the general public are also sig nificant stakeholders. To make the event memorable and meaningful, the event manager must ensure all of these figureheads are satisfied in terms of what they want to get out of the event, which includes their physical needs of comfort, gum elastic and security. At Fan Expo in 2006, it is the fortieth anniversary of the birth of Star Trek and the key guest speakers are two famous stars from the original television series. Their involvement and satisfaction of how the event is run and managed will be reflected on how well they cross the audience and subsequently the level of enjoyment the spectators receive.5.0 economical AnalysisThe economic standpoint in regards to events is the make or break factor events must give revenue to be successful. Therefore one of the most important impacts is the tourism revenue founderd by an event (Allen et al. 2005). External visitors not only spend capital on the event itself such as tickets and intersection but also on items such as travel, a ccommodation and other goods and services available in the host city. This economic influx is sometimes depended on in many smaller communities however in the case of Toronto, effective tourism can result in visitors that are in town for the event to extend their tick and consequently increase disbursal (Allen et al. 2005).As set forth in Section 3.1, many business opportunities are possible through the fundamental interaction of local and visiting industry members. Furthermore their interaction with the local community and its economy may also give way for tourists to increase stay or indeed make a bid to stay permanently. For the expo, this could mean opportunities for more qualified industry leaders to be a part of the planning touch on for the following years expo. The overall benefits for Fan Expo could include for example the cast voices for the current Star Trek game to be sourced and record in Toronto due to Microsoft Games setting up home base after negotiations. In hindsight whilst themajority of the Fan Expo is based around a market and display type setup, there are also many exclusive forums and networking conferences that occur over the weekend to further facilitate the creation of business opportunities (Hobby Star 2006). high rates of employment can also result from this event employment requirements for Fan Expo itself but also local industry members showcasing their talents then being offered work at a major firm. This can also have a negative effect as the local talent is snapped up and shipped out to other cities or countries, possibly damaging the part of the local economy they were once involved in. On the other hand if nurtured the community member could leave to gain more knowledge then surrender to the city, bringing with them a wealth of knowledge and experience that could significantly increase the economy of the city and region.On the agenda of negative economic impacts, opportunity cost can clearly be linked to the issues d escribed in Section 3.2 in regards to strongarm tactics allegedly being used by Hobby Star Marketing. With retailers being forced to choose between festivals, the misadventure for economic gain is lost. Spectators that cannot attend the Fan Expo are left with no alternatives to view and bribe expo items and retailers in general loose out because of reduced delineation. This consequently forces retailers to ascertain which festival would be more financially beneficial to them, hence reduce exposure and possible loss of business opportunities. As stated in Section 3.2 this can generate a negative reputation for Happy Star and the Fan Expo in general and have many negative social and economic impacts.6.0 ConclusionsThis report has provided an overview of the Fan Expo Canada event and classified into the Hallmark event category. The event was then analysed in terms of its social impact, the stakeholders involved and economic implications. This report has found that Fan Expo appeals to a unique market and draws visitors to the town of Toronto. It has outlined relevant stakeholders and their goals and found that change magnitude integration of local community groups with the planning performance of the expo could be beneficial to future success and reduced dissonance.This report described the importance of economic planning and how decisions that are made in the scoop out interests of the event may not be in the best interests of the wider community.This report aims to advise Hobby Star Marketing on the current and future states of their event and as related to tourism theory, what impact this may have on social and economic factors, as well as impact on event stakeholders as a whole. In conclusion recommendations will be put forward as to the best approach for event organisers to take in the future to ensure all stakeholders are kept satisfied as well as the wider community.7.0 RecommendationsIn hindsight to this report, the following recommendations are mad eIncrease communication with community industry leaders to ascertain the best approach in organising the event so maximum exposure can be generated.Further develop networking events at the expo and facilitate the creation of business opportunities and breakthrough of new talent in the local community. embolden to industry leaders the benefits of setting up trading operations in the community and tie this in with a major showcasing of their products at the following years expo. mold closer with Toronto City Council to further promote local and regional tourism to increase longer be and increased economic activity.Reduce dissonance by operating competitively and ethically with other expos. hark of ReferencesAllen, J OToole, W Harris, R McDonnell, I 2005, Festival and Special Event Management, John Wiley & Sons, Milton.Hobby Star 2006, Fan Expo Canada, viewed 20 grand 2006, Getz, D 1997, Event Management and Event Tourism, certified Communication Corporation, New York.Wikimedia Fo undation 2006, Fan Expo Canada, viewed 6 August 2006,